About Yashica

Founded in Nagano, Japan in 1949 , YASHICA is a Japanese camera brand with a proud tradition of innovation and craftsmanship. As a pioneer in the world of film photography, Yashica has grown to be loved by photography enthusiasts around the world and has always cherished the traditions of photographic culture.

Even in today's rapidly evolving technology, Yashica remains committed to developing high-quality analog products and preserving the culture of film photography.

We offer products such as the YASHICA MF-1 Snapshot Art Camera and disposable film cameras that are attractive not only to professionals but also to beginners who are just starting out in film photography.

Today, Yashica continues to value its traditions while actively incorporating modern photographic technology.

The company's series of compact, highly functional digital cameras designed for photographers at all levels has received worldwide acclaim.

Furthermore, we have gone beyond the boundaries of conventional cameras and have also ventured into the field of night vision.

We have developed two innovative binoculars, " YASHICA Vision " and " YASHICA Explorer ," to expand their possibilities.

Having built up a strong track record in both the analog and digital fields, Yashica is also committed to bringing the joy of photography to as many people as possible.

Through collaborations with global brands such as Sanrio and Peanuts (Snoopy), we develop cameras that even people who are not familiar with photography can enjoy easily, and spread the appeal of photography to a wide audience.

With the mission of "promoting the evolution of photography," we will continue to explore the possibilities of photography while aiming to balance innovation and tradition.